Mobility Adoption Trends
Today, enterprises are expanding supports to keep pace with the changing mobility needs of both information workers and customers. With mobility, business units can achieve increased employee responsiveness, accelerated decision-making, increased productivity and greater customer benefits. Enterprises venturing into mobility began with facilitating workforce to work from dispersed places and by encouraging BRING YOUR OWN DEVICE practices. While some organizations – the early adopters have pioneered the use of smart handheld devices, with solutions that facilitated their workforce with mobile working solutions others still remained backwards. Initially these solutions only provided information access, but in recent times they evolved with transactional capabilities helping external customers, suppliers and vendors as well.
Mobile application management(MAM)
A new wave of smart handheld devices with large displays, robust computing abilities, enhanced cameras, near-field communication features and GPS, among other features, have stormed the market and offers enterprises a range of strategic opportunities for the workforce, customers and suppliers. Early adopters that have achieved business results are exploring new ways to extend their competitive advantage across the value chain, allowing customers to complete activities such as bill payments, viewing product details and collecting details about their needs using their mobile devices, while seamlessly providing mobile solutions for partner networks.
How to use mobile solutions to grow your business
The evolution of online product purchases has certainly created a sense of insecurity among physically located dealer networks, which still play a vital role distributing a company’s products, given their experience, physical presence and their competence to build long-term customer relationships. Hence, enterprises indulging in online sales channel, must do all they can to help dealers with potential channel conflict to attract and retain the most reliable and growing partners’ interest on top.
Since most independent dealers/distributors do not have the essential skills or resources to create and update Web portals or their mobile versions, companies or manufacturers can help dealers/ distributor create and manage their own Web portals cost-effectively and spotlight them on their Web sites. Online shoppers can then be routed to the most relevant distributor’s landing page, based on the customer’s search query, so that customers gets products as per his choice. By providing tools such as video and live chat, as well as products’ quote generation apps on their mobile devices, dealers/distributors or intermediary firms can connect with potential customers on the go, recognize their needs better and tailor the products accordingly. Further, a self-service portal for dealers/distributors accessed via mobile device can slice costs and process intricacy.
Lastly, intermediary firms must be trained to leverage social media and other online channels and give the necessary support and paraphernalia like access to the latest policy news and updates, commission structures, training materials, etc. Companies have to make sure that their relationship with partners (distributor or dealers) and various channels work cohesively to deliver effective and seamless customer service.