Marketing through your auto responder messages series is a popular strategy to increase repeat website visits and sales. Here is a popular strategy that I like to use:
DEVELOP AN EZINE E-BOOK
Instead of trying to publish a small daily or weekly newsletter, try publishing one large monthly eZine, similar to distributing a monthly magazine to your subscribers. You can deliver it in an e-book format delivered via your auto responder, preferably an Adobe.pdf file.
You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like advice from the experts, inspirational quotes, industry tips, and favorite sites.
I personally love to receive newsletters and ezines with inspirational quotes like this one:
“Obstacles are those frightful things you can see when you take your eyes off your goal.” -Henry Ford
Other ways to spice up your autoresponder are to also insert multimedia components like audio / video file links, full-color graphics, and ads. Auto responder services have become extremely helpful, providing video instruction and regular emails explaining how you can make your auto responder stand out from the crowd.
When you increase your subscriber base, you can then charge a monthly rate, offer an discounted annual-subscription package purchase, and sell advertising spots to sprinkle into your auto responder announcements for each issue and include an informational series to announce your monthly eZine to new prospects.
To summarize, by using targeted internet marketing techniques like an eZine e-Book, customized to fit your own products and services, you can reach out and increase your website traffic and develop more opportunities for sales. Internet marketing can mean more ways to grow your business.